About this role
We’re growing and want you to be a part of our journey at Isio, a progressive advisory firm working with clients of all sizes to deliver expertise in pensions, benefits, wealth planning and investment management. This is a critical role supporting the fast-paced growth ambitions of the business. The role will be responsible for creating and executing strategies that generate interest and demand for Isio’s products and services.
This role encompasses the development and execution of demand generation campaigns across the marketing mix to drive new lead opportunities, generating high quality leads, nurturing prospects and optimising the sales funnel. It involves working closely with core stakeholders, other central support functions and colleagues across the marketing, communications and bid team to lead and manage campaigns.
The role is part of a marketing communications and bid team working in close alignment with business divisional leaders to drive new business opportunities. The team is a fully integrated and valued component of our Isio strategy, playing a key role in developing and delivering the firm’s strategy with an integrated approach to sales and marketing.
Facilitate acquisition business growth using a mixture of digital marketing, content creation, and data analysis to attract and nurture new customers. Sector focus is Corporate Environment – FS | PS – B2B & B2B2C, responsible to Head of Digital | Acquisition Marketing.
Requirements
- Proven expertise in demand generation campaign roles
- Strong analytical skills and ability to interpret data and make data driven decisions
- Experience with marketing automation platforms, CRM software, SEO, PPC and social media advertising
- Demonstrated ability to be part of a wider marketing team in support of organizational growth strategies
- Proven track record in financial services or professional services sectors, with preferable wealth and investment experience
- Possesses comprehensive experience across B2B, B2B2C, and B2C models
Responsibilities
- Developing and implementing demand generation campaigns to attract and engage potential clients
- Collaborating with cross functional teams to create compelling content for multi channels including email, social and digital advertising
- Working to understand buyer audiences, preferences and engagement strategies
- Managing creative campaign assets connecting with audiences
- Ensuring brand consistency and compliance in regulated markets across all demand generation campaigns
- Analysing campaign performance metrics to optimise strategies and improve conversion rates
- Managing and maintaining marketing automation tools to streamline lead generation processes
- Conducting market research to identify trends and insights that inform campaign strategies
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