Senior B2B Marketing Leader

1w1 week ago

Fitch Group

London, GB · Full-time · £80,000 – £110,000

About this role

Fitch Learning is a leader in financial services training with unrivaled breadth and depth. The company delivers learning solutions including expert faculty, e-learning, coaching, and blended assessments for apprentices, graduates, and professionals with 10+ years’ experience. Fitch Learning is seeking a B2B Marketing Leader based in the London office, a Senior Associate-level corporate role.

This key marketing role involves taking ownership of B2B marketing initiatives, including campaigns across email, social, web, and events. You will manage social media presence, organize webinars and corporate events, develop content in formats like video and infographics, handle website elements, and utilize data analytics for decisions.

Reporting to the Head of Marketing, you will gain broad experience across marketing activities and channels. The role helps position Fitch Learning’s offerings to leading financial services firms globally, supporting the Professional Qualifications business line.

Working at Fitch Learning offers the chance to join a global leader in financial education. Collaborate with experts to empower professionals in the finance industry. Contribute to cutting-edge training solutions and impactful learning experiences driving career advancement.

Requirements

Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus
Experience in a B2B marketing environment with direct responsibility for lead-generating campaigns using inbound, outbound and account-based methods
Experience owning brand social media presence and strategy to grow visibility and engagement
Experience organizing and delivering webinars and corporate events including logistics and communications
Proficiency in conceptualizing and developing content across formats for marketing funnels
Experience managing website content and functionality using CMS
Advanced skills in data analytics and Conversion Rate Optimization for campaigns

Responsibilities

Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
Develop targeted and effective marketing campaigns to drive lead generation and engagement utilizing email, social, web and events
Take ownership of the Fitch Learning brand social media presence and forward strategy, including content creation, driving engagement and expanding channels
Organize and deliver high-quality webinars and corporate events, handling delegate communications, agendas, speaker coordination and run sheets
Conceptualize and develop short-form content in diverse formats across the marketing funnel, including web, video, infographics, testimonials and reports
Manage B2B elements of the Fitch Learning website, including writing content, creating pages and forms using CMS, and pursuing enhancements
Utilize advanced data analytics to inform decisions, leveraging insights and CRO techniques to maximize ROI and effectiveness
Take on tasks and projects beyond core remit to support priority initiatives and commercial goals

Benefits

Part of a global leader in financial education committed to cutting-edge training solutions
Collaborate with a team of experts dedicated to empowering finance professionals
Contribute to innovation in professional education driving industry success