B2B Marketing Lead

6w1 month ago

Unbiased

London, GB · Full-time · £85,000 – £120,000

About this role

We are looking for a data-led, results-oriented marketer with a proven track record of scaling revenue for companies around the £50m revenue mark. You will lead B2B marketing initiatives, focusing on engaging decision-makers in UK and US enterprise-scale financial advice firms. Your deep expertise in B2B marketing and ability to craft compelling narratives will drive measurable growth.

Develop and execute comprehensive B2B marketing strategies to win and grow clients from the top 100 financial advice firms in the UK and US. Identify and profile target firms and key personas, principally marketing leaders or managing directors. Lead the creation and optimization of multi-channel campaigns to drive demand and accelerate the sales pipeline.

Oversee production of content-based marketing initiatives and small-scale events like breakfast seminars and roundtables. Take full customer marketing responsibility, including delivery of upsell and churn reduction goals. Collaborate closely with sales, product, and customer success teams to align initiatives with business objectives.

Conduct market research and competitive analysis to identify growth opportunities. Define, track, and report on key performance indicators to measure campaign success and ROI. Manage B2B marketing colleagues and own the pipeline revenue number with prior demonstrated experience.

Investment in your development includes in-house training and a generous yearly allowance for career growth. Shared values emphasize being relentless about progress, owning projects, sharing input, and enjoying the journey through collaboration and celebrating achievements.

Requirements

Minimum of 8-10 years in B2B marketing leadership in software/SaaS business, with experience growing enterprise accounts at £20-£50m revenue businesses
Proven track record using content-based marketing to bring senior prospects into the sales process
Demonstrated ability to use targeted marketing to drive upsell and reduce churn
Strong analytical skills and ability to leverage data to inform marketing strategies and decision-making
Experience managing small high-quality events such as breakfast seminars and roundtables
Excellent communication and interpersonal skills with proven ability to lead and inspire teams
Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent advanced degree is a plus

Responsibilities

Develop and execute comprehensive B2B marketing strategies to win and grow clients from top 100 financial advice firms in UK and US
Identify and profile target firms and key personas such as marketing leaders or managing directors
Lead creation and optimization of multi-channel campaigns to drive demand and accelerate sales pipeline
Oversee production of content-based marketing initiatives and small-scale events like breakfast seminars and roundtables
Deliver full customer marketing responsibility including upsell and churn reduction goals
Collaborate closely with sales, product, and customer success teams to align marketing with business objectives
Conduct market research and competitive analysis to identify growth opportunities and inform messaging
Define, track, and report on KPIs to measure campaign success and ROI; manage B2B marketing colleagues; own pipeline revenue number