Demand Generation Lead

3w3 weeks ago

Talos

London, GB · Full-time · $120,000 – $150,000

About this role

Talos provides institutional-grade trading technology for the global digital asset market, powering major players in the crypto ecosystem. Founded in 2018, our mission advances mass adoption by connecting institutions seamlessly. The Demand Generation Lead owns the full funnel for complex sales to heads of trading, CTOs, COOs at banks, brokers, and asset managers.

Build awareness via thought leadership campaigns and audience-specific advertising. Capture interest with gated assets like playbooks, RFP kits, demo content. Nurture prospects through segmented email sequences, intelligent retargeting, delivering qualified leads with context and scoring to sales.

This high-agency role builds the playbook from scratch, identifying leverage programs and executing independently. Influence content, design, sales alignment without authority. Strong messaging judgment, analytical discipline, institutional buyer understanding drive success alongside technical proficiency.

Join a tight-knit, globally distributed team of engineers and leaders with hubs in New York, London, Singapore, Cyprus. Hybrid-friendly environment supports in-office or remote work. Culture champions kindness, respect, diverse perspectives, inclusivity, trust, integrity, collaboration, mutual growth.

Requirements

Experience owning full demand generation funnel for B2B sales with long cycles and multiple stakeholders
Proficiency in campaign strategy at intersection of content, channels, and sales collaboration
Strong messaging judgment for credibility and relevance to institutional buyers
Analytical discipline for pipeline outcomes, lead scoring, and market signal conversion
Technical marketing proficiency in paid social, Google ads, display, email, automation
Ability to build high-leverage programs without established playbook
Skill in influencing cross-functional teams via trust rather than authority
Understanding of how institutional buyers like banks, brokers, asset managers evaluate vendors

Responsibilities

Design demand generation programs end-to-end from audience definition and asset planning through distribution, nurture, and sales handoff
Build and run account-based marketing plays targeting named accounts across paid, email, content, event channels
Develop event-driven programs tied to industry conferences, turning pre- and post-event engagement into qualified pipeline
Manage co-marketing programs with strategic partners to extend reach into adjacent buyer communities
Own execution across paid social (LinkedIn), Google, display, email marketing, and marketing automation workflows
Conduct audience segmentation and A/B testing for campaign optimization
Nurture prospects through segmented email sequences and intelligent retargeting
Deliver qualified leads to sales team with context and scoring logic