Vice President, B2B Marketing

6w1 month ago

Mastercard

London, GB · Full-time · £130,000 – £180,000

About this role

Mastercard enables financial institutions to accelerate commercial portfolios with scalable payment solutions. The Vice President, B2B Marketing drives growth, adoption, and engagement for the corporate payments portfolio. This leader shapes strategies targeting financial institutions and corporate verticals like B2B travel.

The role partners with Product, Strategy, Commercialization and Sales Enablement to deliver differentiated value across geographies and channels. It requires developing data-driven marketing strategies that support ambitious commercial payments growth ambitions with emphasis on high-growth verticals.

Day-to-day work includes championing a unified customer-centered value story and executing multi-channel plans focused on C-suite decision makers. The VP activates demand by improving funnel conversion and opening new revenue routes through partner and network motions.

The position leads a geographically diverse team of product marketers while building capabilities in stakeholder communication and marketing impact visibility. It fosters high performance and fast decision-making through trust-based relationships in a dynamic environment.

Requirements

Deep experience in marketing strategy, operational excellence, and performance management.
Experience in the corporate banking ecosystem.
Strong proactive communication skills and ability to drive consensus across audiences.
Strong desire to build trust-based relationships that enable fast decision-making in a dynamic environment.

Responsibilities

Lead the transformation of Corporate Solutions portfolio marketing to a unified, scalable, and customer-centric approach.
Develop and execute data-driven marketing strategies that position the Corporate Solutions portfolio for accelerated growth.
Champion a unified, customer-centered value story ensuring consistent messaging across products, channels, and functions.
Drive awareness and engagement by partnering with marketing functions to execute multi-channel plans for C-suite audiences.
Activate demand by improving conversion within existing funnels and opening new routes to revenue through partner motions.
Lead and direct a team of product marketers in establishing foundational marketing strategy including audience definition and value positioning.
Lead and inspire a geographically diverse team fostering a culture of high performance, innovation, and continuous improvement.
Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.