Product Marketing Manager

2w2 weeks ago

Ramp

London, GB · Full-time · £90,000 – £130,000

About this role

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

As one of the first marketing hires dedicated to the UK and Europe, you will define how Ramp enters, positions, and grows in new markets. You will uncover customer, competitive, and market insights that shape our go-to-market strategy, and develop messaging and positioning that resonates with local buyers.

You will sit within Ramp's Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team, and growth marketing lead. This role requires deep instincts for how UK businesses evaluate and purchase financial software.

This is a rare opportunity to build a regional product marketing function from the ground up, shaping everything from positioning and launches to competitive strategy and market expansion. You will help shape Ramp's expansion across Europe from the ground up.

Requirements

7+ years of experience, including 5+ years in B2B Product Marketing
Based in London with strong familiarity with UK business culture and buying behaviors
Experience launching and scaling products in a new market, region, or business line
Strong customer research, positioning, and messaging skills
Exceptional written and verbal communication skills
Proven ability to influence cross-functional stakeholders and drive alignment across teams
Comfortable operating in ambiguity and building new programs from scratch
Fluent in AI tools as a core part of how you work

Responsibilities

Shape positioning and messaging for the UK and future European markets, defining how Ramp differentiates itself and resonates with local finance leaders
Develop and maintain market-specific messaging frameworks, value propositions, competitive differentiation, and customer narratives
Test messaging, optimize demand generation campaigns, and improve conversion across TOFU in partnership with growth marketing
Lead product and market launches as we expand to more countries across Europe, partnering with Product, Communications, Sales, and Marketing teams
Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, one-pagers, and customer-facing collateral
Provide PMM support for initiatives in other international markets

Benefits

Be one of the first marketing hires dedicated to the UK and Europe, building a regional product marketing function from the ground up
Work alongside the GM Europe, dedicated sales team, and growth marketing lead
Shape Ramp's expansion across Europe from the ground up
High agency, high urgency environment where everyone is a builder who owns problems end to end