Senior Product Marketing Manager

2w2 weeks ago

Payhawk

London, GB · Full-time · £85,000 – £110,000

About this role

Payhawk is a leading global spend management solution for scaling businesses, combining company cards, reimbursable expenses and accounts payable into a single product. We're looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy.

You will become an expert and centralize understanding of our buying audience, becoming a market expert for our product including competitor strengths and target audience pain points. You'll oversee the process for creating impactful product positioning, value propositions and messaging, ensuring consistency across all teams.

This role reports to the Director of Product Marketing, working closely with product leadership and strategically leading a team of marketing experts. You will partner with Product on design sprints and product strategy, becoming a conduit between the Product and Commercial teams for strategic alignment.

We support flat hierarchies, taking ownership and seeking feedback, with a focus on work-life balance and continual learning. We're on a journey to measure and improve our environmental and social impact, and our software helps take paper out of the equation for our customers.

Requirements

2+ years B2B product marketing or equivalent experience
Ideally experience in B2B SaaS and/or a high-growth startup environment
Data-driven mindset with ability to collect and synthesize information into compelling go-to-market strategies
High attention to detail and strong collaboration skills
Passion for both the commercial and technical sides of a SaaS business

Responsibilities

Become an expert and centralize understanding of our buying audience (customers & personas)
Become a market expert for our product, including competitor strengths/weaknesses and target audience pain points
Oversee the process for creating impactful product positioning, value propositions and messaging, ensuring consistent rollout
Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
Partner with Product to define product strategy and roadmap based on market and sales insights
Lead the creation and maintenance of competitive enablement for Sales and Product teams
Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion

Benefits

Work-life balance and support for flat hierarchies
Culture of continual learning and empowered teams
Commitment to measuring and improving environmental and social impact
Opportunity to work with a diverse and inclusive team across multiple global offices