B2B Marketing Manager

6w1 month ago

Unbiased

London, GB · Full-time · £65,000 – £95,000

About this role

Unbiased connects people with trusted financial advisers, mortgage brokers, and accountants for impartial advice tailored to individual needs. This role leads B2B demand generation across UK and US markets, driving growth via paid and organic channels, CRO, and strategic outbound including ABM. It handles end-to-end campaign execution, performance reporting, and budget management while partnering with sales and senior leadership using data-driven insights.

You'll develop and execute demand generation strategies, optimise performance across PPC, LinkedIn, Paid Social, and Organic channels, and lead B2B CRO on key landing pages with A/B tests. Define high-priority audience segments, plan multi-touch ABM campaigns, and create personalised messaging and sales enablement materials. Track KPIs, measure ROI, and use data to influence budgets and strategies.

Work closely with sales, marketing, product, and CRO teams for an aligned go-to-market approach. Partner with the B2B marketing lead to present strategies tying efforts to business objectives. Foster a collaborative, goal-driven culture within the marketing team.

Unbiased offers a fun yet ambitious environment with smart, motivated people trusted to get stuff done. The female-founded company actively encourages women to apply, focusing on diversity, inclusion, and empowering workplaces where everyone thrives. Join big ambitions to improve how people tackle life's biggest financial decisions.

Requirements

Proven experience leading B2B demand generation in UK and US markets
Expertise optimising PPC, LinkedIn Ads, Paid Social, and organic channels
Strong background in conversion rate optimisation and A/B testing for B2B landing pages
Experience planning and executing Account-Based Marketing (ABM) and outbound campaigns
Skilled in developing personalised messaging and sales enablement for buyer journeys
Proficiency in KPI tracking, ROI analysis, and data-driven budget decisions
Ability to align marketing with sales priorities and revenue goals

Responsibilities

Develop and execute demand generation strategies tailored to UK and US markets
Optimise and scale performance across PPC, LinkedIn, Paid Social, Organic, and other key channels
Lead B2B CRO efforts across key landing pages including pricing, running A/B tests
Define and refine high-priority audience segments and target account lists
Plan and execute strategic outbound campaigns including multi-touch Account-Based Marketing (ABM)
Develop personalised messaging, sales enablement materials, and tailored content
Track KPIs across all channels and measure ROI with regular reporting to senior leadership
Work closely with sales, marketing, product, and CRO functions for alignment