Demand Generation Specialist

12h12 hours ago

nCino, Inc.

London, GB · Full-time · £45,000 – £60,000

About this role

nCino is on a mission to modernise financial services, and marketing is at the heart of how we grow. As our Demand Generation Specialist, you'll be the engine behind the campaigns that bring new customers to our door and deepen relationships with existing ones. This is a role where strategy meets execution — where your ideas translate directly into pipeline, and your impact is measurable.

Based in the UK and working in a hybrid model, you'll operate at the intersection of marketing and sales, building programmes that span digital channels, ABM, events, and email nurture. You'll own the full demand generation funnel — conceiving campaigns, running experiments, analysing performance, and continuously optimising for results.

This is a cross-functional role by design. You'll collaborate closely with marketing colleagues across disciplines and serve as a true partner to our sales and customer success teams — aligning programmes, sharing insights, and driving cohesive go-to-market execution across multiple product lines.

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. You bring the ideas and drive, and we'll build what's next — together.

Requirements

At least 2 years of experience crafting and executing marketing campaigns, including email programmes, ideally within a SaaS or technology environment
Solid understanding of both inbound and outbound marketing tactics and digital marketing channels
A track record of owning projects end-to-end, from conception through to reporting, across varying levels of complexity
Experience with marketing technology platforms — familiarity with Salesforce, Marketo, and 6Sense is a strong advantage
Excellent written and verbal communication skills, with sharp attention to detail in campaign copy and reporting
A collaborative approach and the ability to build strong relationships across sales, marketing, and customer success

Responsibilities

Design and execute end-to-end demand generation campaigns targeting new logo acquisition, cross-sell opportunities, and email nurture across multiple segments
Own elements of the martech stack and manage deliverables across the full marketing funnel
Track, analyse, and optimise funnel performance to build a predictable and healthy demand engine
Manage meaningful KPIs — including net new leads, MQLs/MQAs, and opportunities — and own quarterly demand generation goals with a focus on strong ROI
Apply email best practices to drive growth, while also testing creative and emerging tactics
Analyse campaign results, report findings to stakeholders, and iterate continuously
Participate in the planning and execution of broader demand generation initiatives in close partnership with sales and marketing teams

Benefits

Hybrid working model based in the UK
Culture built on values: Always Have Fun, Make Someone's Day, Bring Your A-Game, Do the Right Thing, Respect Each Other, Be a Winner
Opportunity to work at the worldwide leader in cloud banking
Cross-functional collaboration with sales, marketing, and customer success teams