Product Marketing Manager

1d1 day ago

Enfuce

London, GB · Full-time · £55,000 – £75,000

About this role

At Enfuce, Product Marketing sits at the intersection of customer insight, market understanding, product value and commercial growth. We're looking for a Product Marketing Manager to join our Solution Marketing team and take ownership of sales enablement, a key growth lever.

You'll build and maintain sales enablement assets including presentations, battlecards, objection handling guides and RFP content. You'll establish feedback loops with commercial teams and join customer conversations to understand buyer challenges and decision-making criteria.

This highly collaborative role works closely with Business Development, Customer Success, Partnerships and Product teams. You'll ensure they have the messaging, content, training and tools needed to engage customers with confidence.

This role is ideal for someone who enjoys building scalable systems and introducing new ways of working. You'll leverage AI to improve productivity and help shape how Product Marketing supports Enfuce's next stage of growth.

Requirements

Minimum 3-5 years of Product Marketing experience within B2B SaaS, fintech or another complex commercial environment
Strong understanding of positioning, messaging, buyer journeys and go-to-market fundamentals
Experience creating sales enablement content such as playbooks, battlecards, presentations, training materials and sales tools
Experience partnering directly with Sales, Customer Success or commercial teams
Ability to simplify complex products and translate technical capabilities into customer-focused outcomes
Excellent written and verbal communication skills
Highly organised approach to content management and enablement programmes
Curiosity about customer needs and market trends

Responsibilities

Build and maintain sales enablement assets including presentations, one-pagers, battlecards, talk tracks, objection handling guides and RFP content
Create a structured Commercial Academy to support onboarding, training and ongoing development for Business Development Managers, Customer Success Managers and Partners
Establish feedback loops with commercial teams to understand what content is working and what's missing
Ensure commercial content is organised, accessible and easy to find
Measure adoption and effectiveness through training completion, asset usage and sales feedback
Join customer and prospect conversations to understand buyer challenges, objections and decision-making criteria
Develop product positioning and messaging, translating complex product capabilities into clear customer value propositions
Support go-to-market initiatives, vertical campaigns, and contribute to analyst relations over time