Senior Marketing Manager - Financial Services & Insurance (FSI)

1w1 week ago

Adobe

London, GB · Full-time · £90,000 – £120,000

About this role

The Senior Marketing Manager for Financial Services & Insurance (FSI) serves as the strategic marketing partner to sales leadership, accountable for driving marketing performance across a highly regulated and complex industry. This role develops and delivers marketing strategies tailored to banking, insurance, capital markets, and FinTech dynamics. It balances regulatory requirements with compelling value propositions for compliance-sensitive audiences and long, risk-aware buying cycles.

Focus on enabling balanced growth, deepening customer engagement, building trust, and accelerating pipeline creation and progression for existing customers and new market opportunities. Develop extensive knowledge of the industry landscape, including market trends, regulatory change, and evolving customer challenges. Identify and support growth opportunities across priority subsectors such as Banking, Insurance, Wealth/Asset Management, Payments, and FinTech.

Lead coordinated marketing execution across campaigns, digital programs, ABM, events, and partner initiatives. Compose inclusive, compliant messaging and campaigns that resonate with diverse, multi-stakeholder buying groups. Foster strong alignment across Sales, BDR, Campaigns, Digital, and Content teams to focus on priority accounts and meaningful customer journeys.

Lead quarterly and half-year marketing planning for FSI, ensuring alignment with global priorities. Design and deliver senior-level engagement programs, including executive roundtables and regulatory-focused discussions. Strengthen credibility through thought leadership, professional forums, and partner networks while collaborating with Customer Success on advocacy and expansion.

Track, analyse, report, and optimize engagement, pipeline creation, progression, and bookings within the FSI segment. Communicate confidently and transparently with senior leaders, using data and storytelling to guide priorities and continuous improvement.

Requirements

Minimum 2 years' experience in B2B marketing in the tech sector
Deep expertise in B2B marketing strategy, enterprise demand generation, and ABM for complex, risk-averse buying cycles
Demonstrated experience working with diverse departmental groups in a matrix-style organisation
Proven capacity to collaborate with sales to deliver against pipeline and revenue targets
Demonstrated ability to translate regulatory and industry complexity into compelling and trustworthy marketing narratives
Data-driven attitude capable of communicating marketing’s business impact in clear, outcome-focused terms
Strong analytical skills enabling clear, commercial storytelling through data
Creative, disciplined mentality comfortable navigating ambiguity while maintaining regulatory precision

Responsibilities

Partner closely with FSI sales as a trusted marketing advisor, bringing insight into sector dynamics, regulation, and customer needs
Develop and deliver a cohesive, compliant FSI marketing strategy aligned to global priorities and adapted to regional realities
Lead coordinated marketing execution across campaigns, digital programs, ABM, events, and partner initiatives
Compose inclusive, compliant messaging and campaigns that resonate with diverse, multi-stakeholder buying groups
Foster strong alignment across Sales, BDR, Campaigns, Digital, and Content teams for priority accounts
Design and deliver senior-level engagement programs, including executive roundtables and regulatory-focused discussions
Strengthen company credibility and visibility in FSI through thought leadership and partner networks
Track, analyse, report and optimize engagement, pipeline creation, progression, and bookings