Marketing Automation & Demand Generation Lead - Senior Manager

6w1 month ago

Grant Thornton

London, GB · Full-time · £90,000 – £130,000

About this role

Grant Thornton is a global network of independent audit, tax and advisory firms with 76,000 people in over 150 countries. We're hiring a Marketing Automation & Demand Generation Lead—Senior Manager to drive adoption and evolution of marketing automation across the business. This pivotal new role in our Marketing team supports ambitious growth targets and 'One Firm' ambitions.

You'll lead development and execution of a firm-wide marketing automation strategy for smarter, data-driven engagement. We've unified our data to deliver differentiated client experiences based on behavioural triggers. Now we need a leader to champion an 'automation-first' mindset across marketing, BD, and client teams.

Collaborate with senior stakeholders in Marketing, BD, Digital, and Data to embed automation into strategic initiatives. Own campaign frameworks, lead management processes, and governance including lead scoring. Drive integration into ABM strategy for personalised, scalable client engagement.

Leverage client insights and behavioural data to inform campaigns and investments. Build and lead a high-performing marketing automation team while mentoring colleagues. Stay ahead of marketing technology, AI, and automation trends to enhance capabilities.

Requirements

Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B
Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua)
Strong analytical skills with the ability to translate data into actionable insights
Excellent stakeholder engagement and influencing skills, with a track record of driving change
Strong project management capabilities—able to juggle multiple priorities and deliver at pace
Solid understanding of digital marketing, including SEO, SEM, and performance measurement
Experience working with offshore or distributed teams across time zones

Responsibilities

Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives
Champion an 'automation-first' mindset across marketing, BD, and client teams—coaching and influencing stakeholders
Identify and prioritise automation opportunities across the sales and marketing lifecycle
Own and evolve campaign framework, lead management processes, and governance—including lead scoring models
Drive the integration of automation into ABM strategy for personalised client engagement
Collaborate with senior stakeholders across Marketing, BD, Digital, and Data
Ensure compliance with GDPR and other data privacy regulations
Build and lead a high-performing marketing automation team