Director of Demand Generation

2w2 weeks ago

Sokin

London, GB · Full-time · £120,000 – £160,000

About this role

Director of Demand Generation leading global demand generation at Sokin, a next-generation B2B financial services provider enabling faster, lower-cost global payments. Reporting directly to the Chief Growth Officer, this role owns strategy, channel mix, and commercial outcomes across the full customer journey from awareness to retention.

Lead performance marketing strategy and execution across paid search, paid social, programmatic, and retargeting channels. Establish and optimize lifecycle marketing programs that support prospects and customers throughout their journey. Drive ongoing conversion rate optimization across campaigns, landing pages, and lead journeys.

Build and develop a high-performing team starting from one direct report, creating capabilities for future growth. Partner with regional marketing leads to provide frameworks and execution support across international markets. This is a function leadership role for someone who wants to build something significant.

You will own pipeline reporting, attribution, and performance insights, translating data into action. Support customer retention, cross-sell, and upsell initiatives through targeted campaigns and marketing automation. This rare opportunity lets you shape the demand generation function at a rapidly expanding global fintech.

Requirements

Significant experience leading B2B demand generation functions within high-growth organisations.
Proven track record of building and scaling teams, processes, and capabilities.
Expertise across paid media, demand generation, and performance marketing channels.
Proficiency in marketing automation and CRM platforms for pipeline management and attribution.
Strong analytical skills to drive conversion rate optimization and performance insights.
Ability to partner with regional marketing leads and senior stakeholders across multiple international markets.

Responsibilities

Lead and scale Sokin's global demand generation function.
Own performance marketing strategy and execution across channels including paid search, paid social, programmatic, and retargeting.
Establish and optimize lifecycle marketing programs that support prospects and customers throughout their journey.
Build and develop a high-performing team, creating capabilities needed to support future growth.
Partner with regional marketing leads to provide frameworks, execution support, and best practice across international markets.
Support customer retention, cross-sell, and upsell initiatives through targeted campaigns and marketing automation.
Own pipeline reporting, attribution, and performance insights, translating data into action.
Drive ongoing conversion rate optimization across campaigns, landing pages, and lead journeys.