Analyst - B2B & Product Marketing

6w1 month ago

Mastercard

London, GB · Full-time · £40,000 – £55,000

About this role

Mastercard is a global technology company in the payments industry, committed to powering an inclusive digital economy through secure, innovative solutions. We are seeking a motivated Analyst to join the B2B Product Marketing team, supporting initiatives across Network Products and Real-Time Payments.

This role sits at the intersection of product, marketing and market intelligence, contributing to high-impact B2B marketing initiatives. You will support campaigns, events, competitive intelligence, content and AEO/search optimisation, ensuring activity is insight-led and customer-centric.

Reporting to the VP of B2B & Product Marketing, you will work closely with Product, Sales, Marketing and Communications teams. The role requires strong collaboration across regions and functions to ensure consistency and quality of marketing outputs.

Early-career professionals will gain exposure to the payments industry and develop skills in competitive intelligence, digital marketing and content strategy. Mastercard’s global reach offers opportunities to adapt narratives for regional markets, building a strong foundation for a career in product marketing.

Requirements

Early-career experience in B2B or product marketing, or a related field in the finance industry
Exposure to campaigns, content development or events
Experience in payments, fintech or technology is a plus
Strong attention to detail and ability to deliver high-quality outputs
Clear communication skills with ability to simplify complex topics
Analytical skills with interest in data-driven decision-making
Ability to manage multiple priorities effectively
Collaborative, team-oriented, curious and proactive

Responsibilities

Support execution of B2B marketing activity primarily for Network Products
Contribute to development of marketing assets including thought leadership, case studies and sales enablement
Assist in adapting global narratives for regional and market needs
Support planning and delivery of industry events, forums and customer engagements
Gather and structure competitive intelligence and market insights to inform go-to-market and messaging
Support SEO and AEO initiatives to improve content discoverability and optimize digital content
Track and report on performance across campaigns, events and content using dashboards