Demand Generation Director

1w1 week ago

S&P Global

London, GB · Full-time · $147,790 – $157,546

About this role

This strategic role drives revenue growth through the design and execution of sophisticated marketing initiatives that generate high-quality leads and accelerate customer acquisition across our product portfolio. You'll leverage data-driven insights combined with deep customer and market intelligence to ensure exceptional customer-centricity. Develop structured, scalable customer journey frameworks as the foundation for demand generation.

Establish key performance indicators to track customer progression through the marketing funnel. Partner strategically with sales and marketing teams for seamless campaign execution. Collaborate with digital channel teams to deliver consistent, optimized customer experiences.

The Marketing team is inclusive, professional, and well-regarded within S&P Global Ratings, valuing collaboration and flexibility with clear expectations for high performance and accountability. Diverse expertise spans Product Marketing, Campaign Management, Marketing Operations & Analytics, Digital Marketing, and Events. Collaborate with Sales, Product, Market Outreach, Communications, Analytics, and Research & Development.

Partner with Demand Generation professionals possessing deep capital and credit markets expertise from other S&P Global divisions to drive alignment and share best practices. Take an enterprise perspective to influence lead generation and customer acquisition outcomes. Expertise improves conversion rates and marketing performance, measured by revenue growth.

Requirements

Customer-centricity: think as customers do and create demand generation initiatives that address customer needs
Extensive knowledge of the debt capital markets
Deep capital and credit markets expertise
Proficiency in customer journey optimization
Expertise in marketing analytics to improve conversion rates
Strategic partnership skills with sales, product, and marketing teams
Experience driving demand generation in finance and professional services
Ability to leverage AI and marketing technology for scalability

Responsibilities

Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs
Develop structured, scalable customer journey frameworks for demand generation activities
Establish and maintain key performance indicators to track customer progression through the marketing funnel
Partner strategically with sales and marketing teams to ensure seamless campaign execution
Collaborate with digital channel teams to deliver consistent, optimized customer experiences
Drive scalability and automation through innovative AI and marketing technology solutions
Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts
Measure campaign effectiveness through comprehensive analytics and reporting