Director of Business Partner Marketing

1w1 week ago

QBE Insurance

London, GB · Full-time · £140,000 – £180,000

About this role

This senior leadership role sits at the intersection of strategy, marketing and execution. As Director of Business Partner Marketing, partner closely with senior leaders across QBE’s Insurance and Reinsurance businesses. Translate commercial priorities into compelling, customer-led marketing strategies that drive growth and engagement.

Lead global and local media agencies and creative partners to deliver high-impact campaigns. Simplify stakeholder engagement with clear ways of working, strong governance and scalable operating models. Champion audience-led thinking grounded in customer and broker insight.

Join International Marketing as a trusted strategic partner to senior stakeholders. Enable local and regional activities consistent with the global brand using ready-to-deploy assets. Focus on European markets with significant senior stakeholder management.

At QBE, an international insurer with 13,000 people across 26 countries, build a marketing centre of excellence. Deliver distinctive campaigns, best practice and clear ROI. Shape how the business brings products, capabilities and stories to life with real impact.

Requirements

Strategic marketing leadership combining commercial acumen and execution
Proven senior stakeholder management across diverse business units
Experience leading global and local media agencies and creative partners
Ability to translate business priorities into customer-led strategies
Expertise in insight-led content creation and channel selection
Skills in designing scalable operating models with governance
Track record building marketing centres of excellence
Knowledge of insurance or reinsurance markets

Responsibilities

Translate business priorities and growth levers into marketing strategy and execution
Act as senior marketing consultant to country managers, European Committee and key stakeholders
Enable local and regional marketing and communications activities consistent with global brand
Design integrated marketing campaigns, propositions and content strategy aligned to commercial priorities
Ensure marketing activity is activated through effective channels, formats and positioning
Manage significant senior stakeholders with focus on European Markets
Coach and develop marketing talent to create a high-performing centre of excellence
Partner with media agencies to brief, shape, prioritise campaign assets and ensure right channel mix