Marketing Automation & Demand Generation Lead - Senior Manager

4w4 weeks ago

Grant Thornton

London, GB · Full-time · £95,000 – £125,000

About this role

At Grant Thornton, we do things differently, looking to the future, driving ambitious growth and pioneering positive change in our industry. We're hiring a Marketing Automation & Demand Generation Lead to drive the adoption and evolution of marketing automation across the business. This pivotal new role leads firm-wide strategy for smarter, data-driven engagement.

You'll champion an “automation-first” mindset across marketing, BD, and client teams, coaching stakeholders to adopt new ways of working. Identify and prioritise automation opportunities across the sales and marketing lifecycle for measurable impact. Own campaign framework, lead management processes, and governance including lead scoring models.

Within our Markets & Clients team, collaborate with senior stakeholders across Marketing, BD, Digital, and Data to embed automation into strategic initiatives. Drive integration into ABM strategy for personalised, scalable client engagement. Build and lead a high-performing marketing automation team while mentoring colleagues.

We've unified our data to deliver differentiated client experiences based on behavioural triggers. Leverage client insights and behavioural data to inform campaign design and investment decisions. Stay ahead of marketing technology, AI, and automation trends to enhance capabilities on our ambitious journey.

Requirements

Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B
Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua)
Strong analytical skills with the ability to translate data into actionable insights
Excellent stakeholder engagement and influencing skills, with a track record of driving change
Strong project management capabilities—able to juggle multiple priorities and deliver at pace
Solid understanding of digital marketing, including SEO, SEM, and performance measurement

Responsibilities

Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives
Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working
Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact
Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria
Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement
Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives
Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions
Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices