Customer Insights Manager (Product Marketing)

3w3 weeks ago

CFA Institute

London, GB · Full-time · £60,000 – £70,000

About this role

This is a newly created Customer Insights Manager (Product Marketing) role at a pivotal moment for CFA Institute. As we evolve towards a more customer-first approach, you will sit within the Product Marketing team. You will play a key role in shaping how products are developed, positioned, and brought to market.

The role sits at the intersection of product and go-to-market strategy. You will bring the customer perspective into decision-making, helping shape both what is built and how it is taken to market. Working closely with product and marketing teams, your focus will be on turning customer and market understanding into clear, actionable direction.

You will build deep understanding of customer needs through research and analysis. Partner closely with product, marketing, and commercial teams to align on positioning and priorities. Act as a trusted partner, influencing direction through insight rather than ownership.

Join a growing and evolving function where you can help shape product marketing. Work on high-profile, global product initiatives central to our future. Gain visibility across product, marketing, and senior stakeholders while collaborating across international markets.

Requirements

Experience in customer insights, market research, UX research, or voice-of-customer work
Strong ability to synthesise complex information and translate it into clear, actionable recommendations
Exposure to product launches, positioning, or go-to-market activity
Exposure to inbound product marketing or early-stage product marketing activities, particularly around customer insight, positioning, and market understanding
Experience working cross-functionally with product, marketing, or commercial teams
Ability to influence stakeholders and shape decisions through insight, rather than direct ownership
Excellent communication skills, with the ability to present ideas clearly to different audiences
Naturally curious, analytical, and comfortable working in evolving or ambiguous environments

Responsibilities

Build a deep understanding of customer needs, behaviours, and market dynamics through research and analysis
Turn insight into clear, practical recommendations that influence product direction and go-to-market approach
Support the coordination and readiness of global product launches, ensuring alignment across teams
Partner closely with product, marketing, and commercial teams to align on positioning, messaging, and priorities
Conduct competitive and market analysis to identify opportunities for differentiation and growth
Contribute to product positioning and customer-facing messaging grounded in real customer understanding
Bring clarity to complex or ambiguous challenges, helping stakeholders make informed decisions
Act as a trusted partner across teams, influencing direction through insight rather than ownership

Benefits

Join a growing and evolving function where you can help shape how product marketing is defined
Work on high-profile, global product initiatives central to our future
Play a key role in embedding a more customer-first, insight-led culture
Gain visibility and exposure across product, marketing, and senior stakeholders
Collaborate across international markets and cross-regional teams