Associate Director - Product Marketing

6w1 month ago

PPRO

London, GB · Full-time · £110,000 – £160,000

About this role

At PPRO, our mission is to simplify access to local payment methods and enable the sale of goods and services worldwide using preferred payment ways. We empower partners like Ant Group, PayPal, and Stripe to access new markets and accelerate growth. PPRO is on a mission to 3x in size by 2028.

As Associate Director, Product Marketing, you will bridge complex payments infrastructure and market-facing narrative in a high-impact player-coach role. You will own the Product Marketing function, mentor a direct report, and lead GTM processes for core regions Europe and LatAm. Every piece of collateral and campaign will reflect our position as the leading local payments provider.

Our strength lies in a diverse global team with 50+ nationalities across 10+ international locations, united to deliver the best products and services. Thrive in a lean, high-impact environment while collaborating across marketing, sales, and other functions. Internal mission: #chooseaction, #beopen, #thinkcustomer, #gofurther, and #wintogether.

This role offers strategic influence on revenue through market intelligence, sales enablement, and technical translation. Architect how we win with overarching GTM frameworks for strategic pillars. Grow with a high-growth fintech scaling rapidly in global commerce.

Requirements

10+ years of B2B Marketing experience with hands-on seniority
Deep experience in high-growth fintech and payments
Executive presence to report to the CMO while enjoying craft of slide decks and narratives
Proven ability to work across a lean marketing team
Understand nuances of regulated environments and complex sales cycles
Ability to switch from exec-level strategy to tactical execution
Experience architecting GTM strategies in fintech payments
Skills in mentoring product marketing teams and sales enablement

Responsibilities

Develop and evolve the overarching GTM framework for PPRO’s strategic pillars
Directly manage and develop a Product Marketing Manager while drafting core messaging
Define target segments and value propositions with the Campaigns Manager
Ensure product positioning is woven into brand narrative, PR, and thought leadership
Partner with Commercial leads to embed playbooks for Europe and LatAm, providing sales tools
Own competitive intelligence by leading customer and market research from product marketing perspective
Translate customer insights into activations that directly influence revenue
Distill PPRO’s local payment reach and technical capabilities into clear business value

Benefits

Join diverse global team with 50+ nationalities and 10+ international locations
Thrive in lean, high-impact environment driving company growth to 3x by 2028
Contribute to innovating global commerce and empowering major fintech partners
Embody internal mission: #chooseaction, #beopen, #thinkcustomer, #gofurther, #wintogether