Senior B2B Marketing Manager

6w1 month ago

NALA

London, GB · Full-time · £70,000 – £100,000

About this role

At NALA, we're building payments for the Next Billion, transforming how money moves into Emerging Markets like Africa, Asia and beyond. By building cutting-edge payment solutions, we're simplifying financial transactions for businesses. Join a team revolutionising financial empowerment on a global scale.

As Senior B2B Marketing Manager at Rafiki, build and shape the marketing function for a company seeing strong success in B2B payments. Take ownership of marketing strategy from website relaunch and content creation to social media and account-based marketing. Refine Rafiki’s voice to increase brand awareness and support business growth.

Work closely with the Head of Sales, aligning marketing efforts with sales objectives for lead nurturing and conversion. Plan thought leadership like case studies and industry reports to position Rafiki as a trusted player. Analyse performance to refine strategies and improve ROI.

With ambitious expansion plans for 2025, support scaling beyond Africa with strong brand presence. This role offers a chance to build something meaningful and drive real results in new markets. Shape a department and influence company direction.

Requirements

Experience in brand building, developing and executing marketing strategies that drive awareness and engagement
Strong background in digital marketing, with a focus on content creation across multiple channels
Proven experience in successfully launching new websites, including managing projects from planning to execution
Experience in the payments industry, with an understanding of its dynamics and challenges
Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management
Experience in event planning and execution, such as industry roundtables and networking events

Responsibilities

Develop and execute marketing strategy, focusing on brand awareness, lead generation, and customer engagement
Take ownership of content and digital marketing, including website relaunch, social media, and email marketing
Create and manage marketing campaigns that support sales efforts, including account-based marketing and industry-specific initiatives
Work closely with the Head of Sales, aligning marketing efforts with sales objectives
Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports
Analyse and report on marketing performance, using insights to refine strategies and improve ROI
Support expansion into new markets, ensuring a strong brand presence as we scale beyond Africa