B2B Field Marketing Manager

5w1 month ago

Mastercard

London, GB · Full-time · £60,000 – £90,000

About this role

Mastercard powers economies and empowers people worldwide, building a sustainable economy where everyone can prosper. We seek an experienced B2B Field Marketing Manager for the UK&I region to drive services marketing initiatives. This role aligns field strategies with regional product growth to generate revenue and develop markets.

Work with local and global marketing teams, product marketing, sales, and business development to generate demand for Mastercard’s offers. Develop and execute campaigns targeting mid- and bottom-funnel engagement using field marketing, digital, and content tactics. Drive leads to local sales and account management teams.

Represent regional and country marketing needs to the global team for market success. Collaborate across Partner Marketing, Customer Marketing, and Business Development for joint campaigns. Coordinate multi-channel efforts including field events and target account marketing.

Manage multiple projects and balance priorities in a fast-paced environment with operational excellence. Partner with sales to optimize lead handoffs and meet SLAs. Cultivate collaboration while driving initiatives to completion.

Join a culture driven by decency quotient, fostering inclusion that respects strengths, views, and experiences. Enable better decisions, innovation, and business results through diverse teams. Grow together, move fast, and create value for customers and stakeholders.

Requirements

Strong experience in B2B field marketing, preferably in the UK&I region
Ability to develop and execute mid- and bottom-funnel campaigns using field marketing, digital, and content
Experience generating demand and driving leads to sales teams
Proven collaboration with sales, product marketing, and business development
Skill in managing multiple projects and priorities in fast-paced environments
Operational excellence in driving initiatives to completion
Knowledge of aligning marketing strategies with product growth objectives

Responsibilities

Execute marketing campaigns for Mastercard Services business unit in field marketing across Europe
Coordinate and partner with country and regional business owners, marketing teams, and sales on joint demand generation initiatives that drive ROI
Plan and manage regional events, trade shows, and other marketing activities to enhance brand awareness and generate leads
Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns
Coordinate marketing campaigns across multiple channels including hands-on execution for field events and target account marketing
Work closely with sales teams to optimize marketing/sales lead handoff and ensure SLA compliance
Represent regional and local country marketing needs to the global marketing team

Benefits

Culture of inclusion respecting individual strengths, views, and experiences
Decency quotient driving company culture and decisions
Opportunities to innovate and deliver better business results through diverse teams