Senior B2B Marketing Manager

5w1 month ago

NALA

London, GB · Full-time · £75,000 – £110,000

About this role

At NALA, we're building payments for the Next Billion, transforming how money moves into Emerging Markets like Africa, Asia and beyond. As Senior B2B Marketing Manager at Rafiki, build and shape the marketing function for a company with a proven product in the B2B payments space. Take ownership of marketing strategy to establish stronger brand presence and expand into new markets.

Develop and execute marketing initiatives including website relaunch, content creation, social media management, and account-based marketing. Refine Rafiki’s voice, increase brand awareness, and align efforts with sales to support business growth. Drive engagement and inbound interest through digital channels and email marketing.

Work closely with the Head of Sales to align marketing with sales objectives, nurturing leads and improving conversions. Plan thought leadership like case studies, roundtables, and industry reports to position Rafiki as a trusted player. Analyse performance to refine strategies and boost ROI.

Join a team driven by innovation, community, and financial empowerment in fintech. With ambitious 2025 expansion plans beyond Africa, shape the department and influence company direction. Make a lasting impact in a role building something meaningful with real results.

Requirements

Experience in brand building, developing and executing marketing strategies that drive awareness and engagement
Strong background in digital marketing, with a focus on content creation across multiple channels
Proven experience in successfully launching new websites, including managing projects from planning to execution
Experience in the payments industry, with an understanding of its dynamics and challenges
Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management
Experience in event planning and execution, such as industry roundtables and networking events

Responsibilities

Develop and execute Rafiki’s marketing strategy, focusing on brand awareness, lead generation, and customer engagement
Take ownership of content and digital marketing, including website relaunch, social media, and email marketing
Create and manage marketing campaigns that support sales efforts, including account-based marketing and industry-specific initiatives
Work closely with the Head of Sales, aligning marketing efforts with sales objectives
Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports
Analyse and report on marketing performance, using insights to refine strategies and improve ROI
Support Rafiki’s expansion into new markets, ensuring a strong brand presence