Director of Business Partner Marketing

1w1 week ago

QBE Insurance

London, GB · Full-time · £140,000 – £200,000

About this role

This is a senior, highly influential leadership role at the intersection of strategy, marketing and execution. As Director of Business Partner Marketing, you’ll partner closely with senior leaders across QBE’s Insurance and Reinsurance businesses. Translate commercial priorities into compelling, customer-led marketing strategies that drive growth, engagement and measurable impact.

Lead global and local media agencies and creative partners to deliver high-impact campaigns that bring strategy and local media plans to life. Simplify how a large and diverse stakeholder group engages with International Marketing. Embed clear ways of working, strong governance and scalable operating models, with future automation and AI in mind.

Champion audience-led thinking grounded in customer and broker insight. Build a marketing centre of excellence that delivers distinctive campaigns, best practice and clear return on investment. Play a key leadership position within International Marketing as a trusted strategic partner to senior stakeholders.

Join an international insurer with more than 13,000 people working across 26 countries. Work with passionate, talented and kind people building momentum towards becoming the most consistent and innovative risk partner. Have a positive impact at work and in the world.

Requirements

Strategic, collaborative marketing leader
Experience partnering closely with senior leaders in insurance and reinsurance businesses
Proven ability to lead global and local media agencies and creative partners
Strong senior stakeholder management, especially across European markets
Expertise in translating commercial priorities into customer-led marketing strategies
Champion audience-led thinking grounded in customer and broker insight
Skills in designing scalable operating models with automation and AI
Track record building marketing centres of excellence delivering ROI

Responsibilities

Translate business priorities and growth levers into marketing strategy and execution
Act as senior marketing consultant to country managers, European Committee and key stakeholders
Enable local and regional marketing activities consistent with global brand but with local relevance and ready-to-deploy assets
Design integrated marketing campaigns, propositions and content strategy aligned to commercial priorities
Ensure marketing activity is activated through effective channels, formats and positioning flexing based on market trends
Manage significant senior stakeholders with focus on European Markets
Coach and develop marketing talent, creating a high-performing centre of excellence
Partner with media agencies to brief, shape, prioritise campaign assets and ensure right mix of channels