Product Marketing Manager - CIB

3d3 days ago

HSBC Group

London, GB · Full-time · £65,000 – £85,000

About this role

HSBC, one of the largest banking and financial services organisations globally, is seeking a CIB Product Marketing Manager. The primary purpose is to drive delivery of marketing campaigns, projects, and programs for Financing products including Infrastructure Finance, Sustainable Finance & Transition, and Capital Markets & Advisory.

In this role, you will execute integrated marketing campaigns and go-to-market strategies for Financing products and solutions. You will translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends. Collaboration with Product, Coverage, and Client Strategy teams supports product innovation and commercialisation.

As a key member of the CIB Product Marketing team, you will work alongside Financing, Coverage, Client Segment & Sector, and Regional marketing leads to ensure product positioning aligns with client needs. You will also support targeted campaigns to drive product adoption and pipeline growth, with strong collaboration across UK and HK teams.

HSBC offers tailored professional development opportunities and a fantastic benefits package. This role provides a chance to contribute to insight-led content such as whitepapers, product briefs, case studies, and digital assets, while advocating for the voice of the client and market trends in shaping marketing strategies.

Requirements

Relevant years of experience in B2B financial services marketing, with a focus on product marketing and/or banking experience within a global banking environment.
Good understanding of banking products and services.
Experience in supporting go-to-market strategies that enhance product and client engagement.
Strong collaboration skills, with experience in matrixed, global organizations.
Strong analytical, communication, and storytelling skills.
Bachelor’s degree required; further education in Marketing, Finance, or related field is a plus.

Responsibilities

Assist in the execution of integrated marketing campaigns and activities for Financing products and services.
Help translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends.
Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts for CIB and CMA team.
Support the implementation of go-to-market plans for new and enhanced CIB products and platforms.
Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s product strengths.
Support targeted campaigns to drive product adoption and pipeline growth.
Support advocacy for the voice of the client and market trends in shaping marketing strategies.
Collaborate across all business lines including UK and HK teams.