Senior Product Marketing Manager

2d2 days ago

GoCardless

London, GB · Full-time · £89,040 – £133,560

About this role

GoCardless is a global bank payment company processing US$130bn+ annually across 30+ countries, helping over 100,000 businesses collect and send payments. We're on a mission to build simple and secure bank payment solutions, and we're looking for a Senior Product Marketing Manager to bring new innovations to market and drive adoption at scale.

You will be in our Bank Payments Network Group, working on payment solutions that grow our self-serve SMB customer base. You'll own this segment end-to-end, from deep customer understanding to shaping product strategy, driving activation, adoption, and revenue.

You'll work closely with the Global Growth Group and collaborate across product development, commercial strategy, sales, customer success and marketing. You will be the bridge between technical and commercial, translating technical nuances into compelling commercial narratives for sales and customer success teams.

You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy and deliver compelling propositions. You measure success by adoption rates and business impact, iterating and optimising based on what the data tells you.

Requirements

B2B product marketing experience with deep customer research, including building ICPs, running interviews, and analysing surveys.
Ability to use customer insights to inform product and commercial strategy.
Experience working as a bridge between technical and commercial teams, translating technical nuances into commercial narratives.
Strong analytical skills with comfort extracting meaning from data and turning customer conversations into actionable decisions.
Proven track record of owning outcomes and driving adoption rates and business impact.
Experience collaborating cross-functionally on complex problems, building consensus without losing momentum.
Storytelling ability to make complex products feel simple and essential.

Responsibilities

Bring new innovations to market and drive adoption at scale for self-serve SMB customers.
Own the SMB segment end-to-end, from deep customer understanding to shaping product strategy and driving activation, adoption, and revenue.
Work with product managers on technical nuances and translate those into compelling commercial narratives for sales and customer success teams.
Use quantitative and qualitative customer research to uncover insights that shape product strategy and establish commercial foundation.
Collaborate cross-functionally across product development, commercial strategy, sales, customer success and marketing to launch and scale.
Deliver compelling propositions that make complex products feel simple and essential to the people who need them.
Measure success by adoption rates and business impact, iterating and optimising based on data.