Product Marketing Lead

1w1 week ago

Ripple

London, GB · Full-time · £90,000 – £130,000

About this role

At Ripple, we’re building a world where value moves like information does today. Through crypto solutions for financial institutions, businesses, governments and developers, we improve the global financial system and create greater economic fairness. Join us to shape how Ripple’s institutional DeFi solutions are understood and adopted in the market.

You’ll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain-based solutions for payments, trade finance, collateral management, and more. The role demands deep understanding of traditional financial markets and experience leading product marketing for DeFi or crypto products.

Work cross-functionally with business development, marketing, communications, creative, and sales enablement teams. Partner to drive engagement with key infrastructure and utility ecosystem partners. Own the strategy, coordination, and execution of new product features and partner launches.

Do your best work in a fast-paced start-up environment with experienced industry leaders. Dive deep into the latest technologies in a learning environment with a professional development budget. Unlock incredible career growth opportunities surrounded by supportive colleagues.

Requirements

8+ years in Product Marketing, or equivalent role developing GTM strategy and driving execution
Experience working in blockchain, crypto/web3, or institutional DeFi; direct experience/expertise in stablecoins preferred
Outstanding structured thinking and creative problem-solving skills
Proven ability to work independently, prioritize proactively, communicate effectively, and deliver value iteratively
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging for diverse audiences
Strong relationship building capabilities and ability to work cross-functionally

Responsibilities

Act as subject matter expert in prospective markets, customer/partner segments, and competitive landscape, forming data-driven viewpoints on growth strategies
Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions, including defining target markets, influencing product strategy, and crafting value propositions
Own the strategy, coordination, and execution of new product features and partner launches
Partner with business development team to drive engagement and joint go-to-market opportunities with key infrastructure and utility ecosystem partners
Partner with marketing, communications, and creative teams to activate the Institutional DeFi on XRPL story for the right audience
Partner with Sales Enablement team to deliver high-quality, just-in-time enablement materials or sessions for field team success

Benefits

Build in a fast-paced start-up environment with experienced industry leaders
Learning environment to dive deep into latest technologies with professional development budget
Thrive in an inclusive environment regardless of race or ethnicity