About this role
Payhawk is a leading global spend management solution for scaling businesses, headquartered in London. It combines company cards, reimbursable expenses, and accounts payable into a single product. This high-impact global role works directly with the CMO to build, scale, and optimise demand generation for a platform product.
Design global campaign strategies from scratch, driving experimentation and cross-functional collaboration. Lead a GTM Pod alongside a Product Marketing Manager, making decisions on demand-generation initiatives. Own the budget to allocate across channels for maximum cost-efficiency and ROI.
Work in flat hierarchies that encourage ownership, feedback, and speaking minds. Embrace diversity and inclusion, with teams empowered for work-life balance and continual learning. Global offices support multinational customers across 32 countries.
Drive pipeline and MRR generation, increase engaged Named Accounts, and boost conversion rates through relevant campaigns. Generate ABM pipeline at industry-leading ROI. Join a team backed by top investors, changing the world of payments.
Requirements
- Experience as a demand generation operator designing campaign strategies
- Built a successful demand-generation machine in a single market
- Ready to scale demand generation playbook globally
- Expertise in ABM strategy, architecture, and Named Accounts targeting
- Proven ability driving pipeline, MRR, and engaged account flow
- Cross-functional collaboration to create insight-driven growth
- Data-driven mindset for experimentation and ROI optimization
- Skills in account funnel design and conversion rate improvement
Responsibilities
- Define the strategy for generating demand for the Product
- Lead a cross-functional GTM Pod and steer demand-generation initiatives
- Contribute to monthly reports, justifying spending decisions and marketing ROI
- Own and allocate the budget across demand-generation and capture channels
- Define ABM strategy, hypotheses, personas, and targeting for Named Accounts
- Build and maintain the account funnel framework and progression rules
- Launch campaigns fast, test relentlessly, and refine based on feedback
- Develop key campaign assets like ads, emails, landing pages, and partner for localization
Benefits
- Flat hierarchies with ownership and responsibility
- Culture of seeking and providing feedback
- Diversity and inclusion across all work areas
- Work-life balance and empowered teams
- Continual learning opportunities
- Journey to improve environmental and social impact
- Global offices in key cities like London, New York, Berlin
- Backed by renowned investors like Lightspeed Venture Partners
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